If you’ve ever been to a networking-like conference, you have probably figured out how weird this is. Usually, your “numbers” go up, not down. So imagine when you lose followers and not increase contacts.
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(I just chalked it up to the fact that I’m much funnier online than in person, but whatever.)
So, then I made this comment online:
Facebook Purging ‘Fake’ Likes
Thanks to my awesome group of readers, Susan (thanks, girl!) stepped up and told me that Facebook is getting rid of “fake likers.”
On August 31, Facebook announced that they will be making site improvements. Part of these improvements are dumping fake users, so you will probably see a decrease in your page “likes.”
“A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one … When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content,” Facebook stated in a post reported by CNN.
Just like any online account, there are people who “spam” and create fake pages for … whatever reason. Sometimes companies create pages to sell to people who want to increase the impression that they have more followers. (FYI–I have NEVER done this, nor would I ever pay for followers. EVER.) Probably more common is that some people create faux Facebook pages in order to get extra entries when people have contests. I guess we can say bye-bye to those pages (YAY!) … and some of our numbers.
What about you? Over the past few days have you noticed a drop in your Facebook followers?